eÿeka's Community Blog

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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

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A sustainable solution for a new beer consumer experience for AB inBev

By Pauline Gaudillat on vendredi 25 octobre 2019 08h37 Call for entries 0

Create a sustainable solution for AB InBev core lager beers and provide a new experience to the consumers!

People around the world are facing increasing levels of anxiety, depression and loneliness. We know that climate change is a key contributor of those heightened levels of anxiety. Younger consumers are now making more active purchase decisions on brands and products based on whether they align to their values of doing good for the planet and the people.

Anheuser Busch InBev, better known as AB InBev, is the world’s largest brewer. Our corporate mission is to “Bring people together for a better world”. We believe one of our biggest assets is our scale and the fact people interact with our beers every day, everywhere. And we also believe this asset makes it our duty to leverage our brands and products to drive positive change around the world.

So, we need your help today to create beer innovation ideas that both

  • improve the consumer experience of beer by solving a clear pain point
  • AND have a positive impact on people and the planet.

Join the contest now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share you entry before NOV 8th, 6:59 am UTC.

Good luck!

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Re-imagine Baby Care for emerging Gen Z Parents

By Pauline Gaudillat on vendredi 18 octobre 2019 09h32 Call for entries 0

Delight the next generation of moms and dads in starting their parenting journey with innovative and relevant future formats for baby care essential products.

Since the dawn of time, moms and dads have been welcoming their newborn babies into the world. And throughout the generations, innovative approaches, tools and techniques to care for and comfort new babies have been developed for and by new parents.

Nowadays, it’s Gen Z’s turn to gradually start entering the parenthood. This generation has been raised in the age of technology, diversity and material abundance, making them curious and keen to discover, interact and experience life through different aspects. 

To help Generation Z parents start an exciting journey with their babies, our sponsors need your help re-imagine the essential feeding bottles, baby skincare or hygiene wipes commonly used with infants, into a next generation formats that will truly meets the needs of the emerging Generation Z parents. Can you help?

Join now!

Jury's Prize

  1. 1,250€
  2. 750€
  3. 500€

Good Luck!

Join the conversation, leave a comment

Se connecterCréez votre compte

Smarter Technology For All

By Mikhail Kachakhidze on vendredi 20 septembre 2019 12h41 Call for entries 0

Help Lenovo connect with people on an emotional level through a “Smarter Technology For All” story.

They say a dog is a man’s best friend with whom we share a special bond. Well, nowadays, we can say that we share this kind of bond with our…laptop! Laptops have become essential, if not vital in our everyday life. We use them to communicate, work, connect with our families and friends, we save our holiday pictures on them and so on. When buying one, we pay attention to its features and look and to the brand. But what really makes it different? Here is the thing: in 2019, we have plenty of choices when choosing a laptop. It is even harder for tech brands to stand out from the crowd.

Our sponsor, Lenovo, is a tech company that makes and sells smart devices, PCs, tablets, virtual reality devices, etc. Lenovo is behind quite a few innovations in the past few years, like the first convertible laptop (Yoga), or the first table PC, or even the first smart display embedding the Google Assistant! They have recently chosen a new brand signature, “Smarter Technology For All” to express their ambition to develop world-changing technologies that create a more inclusive, trustworthy and sustainable digital society.

What makes Lenovo different is their user-oriented vision: they make and sell laptops to answer people’s needs because they want to be part of their everyday life. Their purpose is not to be a statutory brand, but instead to bring real added value to all kinds of people, no matter their age or income. They have been involved in social projects through Smarter Technology For All scholarships with UK nonprofit organizations or even with nonprofit organizations acting to bring connectivity to refugee education centers.

Today, with “Smarter Technology For All”, Lenovo wants to be recognized for what they are:  a purposeful, unexpected, brave, premium tech brand that puts people first. A vision where every person and business has access to the technology that allows them to achieve their own intelligent transformation. But how can they tell that message in an impactful way so that it is understood and resonates with people on an emotional level? This is where we need your creativity. Can you help?

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Join the conversation, leave a comment

Se connecterCréez votre compte

Natural MakeUp Look Collection - Milani Cosmetics

By Pauline Gaudillat on vendredi 20 septembre 2019 09h03 Call for entries 0

Delight beauty enthusiasts with a new natural makeup look collection!

When we talk about makeup, we think about red lipstick, highly pigmented eyeshadows, thick foundation etc. When we look at influencers on Instagram, they all shared highly colorful and multi-step makeup tutorials.

Nowadays, trends in the makeup industry are shifting towards a more natural appearance, simpler beauty routine, and towards cleaner ingredients and products. 

That’s why today, our sponsor needs your help. Milani brand offers true high-end products at an affordable value price around the world. The brand needs you to create a new collection of products for a natural makeup look.

Join now!

Jury's Prize

  1. 750€
  2. 500€

Good Luck!
eyeka team

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New Gillette 2-Pack

By Pauline Gaudillat on mercredi 11 septembre 2019 13h44 Call for entries 0

Help Latin Americans get more smooth shaves by buying the new 2-pack!

In Latin America, and especially in Brazil, people have done most of their shopping at super & hyper markets. This usually meant a monthly or bi-weekly trip when they literally filled up the entire trolley, and the car! 

However, in recent years, the monthly supermarket trip is perceived as more of a chore than a fun outing. At smaller shops, usually in urban and suburban town centres, items might be a bit more expensive than at the biggest of the supermarkets, but these stores are gaining more and more customers because people like shopping close to home, whenever they want or need to, and because it’s a quick shopping trip! 

Gillette, the leader in men’s disposable razors is looking for a creative idea to help nudge people into buying a small 2-pack when they shop at small neighborhood stores, so they can always have an extra new blade in the bathroom and, with that, a better shaving experience. Can you help?

Join now!

Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Good Luck!

eyeka team

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