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Réinventez l'expérience d'hygiène corporelle

By Pauline Gaudillat on jeudi 13 juin 2019 10h46 Call for entries 0

Help us visualize an augmented, multi-sensorial body washing experience powered by fragrance!

Pour de nombreux produits de soin du corps, les femmes nous indiquent que s’ils n’ont pas d’odeur, ils ne sont pas efficaces. La fragrance joue un rôle critique dans la façon dont nous percevons l’efficacité d’un produit, c’est donc un facteur important dans le choix du bon produit et dans le plaisir éprouvé à l’utiliser.

La fragrance joue un rôle important dans le choix d'un gel douche/d'une crème lavante, en particulier sous la douche. C'est à ce moment que le parfum se diffuse et donne le meilleur de lui-même : une senteur intense et riche, souvent renforcée par l'eau chaude, et qui vous conforte dans l'idée que la mission est accomplie... nettoyer et hydrater votre peau. Bien souvent, la fragrance diffusée vous aide à vous sentir reposé(e) ou revitalisé(e), en fonction du parfum et de vos attentes.

Notre sponsor pense que, grâce à la technologie, la fragrance peut être décuplée et transformer un moment d'hygiène corporelle en véritable expérience à part entière. Pouvez-vous nous aider ?

Par le biais d'une affiche esthétique, saisissante et élégante, accompagnée d'un slogan, imaginez une expérience d'hygiène corporelle multi-sensorielle dont la fragrance serait la star.

Participez dès maintenant!

Prix du Jury

  1. 2 500€
  2. 1 500€
  3. 500€

Partagez votre idée avant le 26 Juin, 23h59 UTC.

Bonne chance!

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Réinventez la manière dont Secret ou Old Spice parle de la protection contre la sueur et les odeurs.

By Pauline Gaudillat on lundi 27 mai 2019 14h35 Call for entries 0

Reinvent the way Secret or Old Spice talk about sweat & odor protection.

In the US market, almost every single adult uses either an antiperspirant (AP), which controls sweat, or a deodorant (DO), which controls body odor. Antiperspirant and deodorant sticks, which might feel heavy or leave residue on clothing, typically claim to eliminate sweat and / or odors for 24 hours or 2 days regardless of one’s activity levels & the weather conditions. 

Secret & Old Spice have a new technology that blows away the competition, but it’s a real challenge to talk about sweat and odor protection in a way that does it justice. People just nod, without really listening. Can you help?

Join the contest!

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Participate till June 10, 2019 23:59 UTC!

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Re-Invent Green Tea For More Occasions

By Mikhail Kachakhidze on lundi 27 mai 2019 13h13 Call for entries 0

Create distinctively new ways to delight Japanese green tea consumers

Green tea is still one of the most popular beverages and is strongly rooted in the daily lives of Japanese people from all ages and backgrounds. Green tea is also an iconic experience, traditionally consumed at home, brewed in a nice teapot and served hot in Yunomi, the traditional Japanese tea cups.

Of course, green tea consumption has evolved and is now available in ready-to-drink formats from supermarkets or vending machines, in different flavors and varieties and even served in famous coffee chains across the country.

Our sponsor is one of the most popular beverage brands in Japan and they want to help Japanese people enjoy green tea more often by inventing new complete-product experiences. The way it is consumed and consumer behaviors are shifting, and they would like to imagine how this could apply to green tea. Can you help?

Join this contest

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Good luck!

Thomas

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Create a unique brand and pack design for Sarson’s new flavoured vinegar blends.

By Mikhail Kachakhidze on lundi 27 mai 2019 12h31 Call for entries 0

Create a unique brand and pack design for Sarson’s new flavoured vinegar blends.

Sarson’s Vinegar is an iconic British brand that was founded in London in 1794 and has become a true national favourite thanks to its traditional craftsmanship. Sarson’s offers a range of malt and distilled vinegars, that have been produced in the same way for over 200 years, using quality British ingredients.

With a growing number of people exploring vegetarianism and veganism, finding new ways to prepare and enjoy vegetables is a growing trend in the UK. Last year, Sarson’s launched a new range of vinegar blends with natural flavouring that delivers great taste when married with vegetables - ‘Pickle in 15 minutes’ .

This is a great new, tasty product, but it needs a clearer pack design and a unique brand story to convince consumers to try it! Can you help?

Design a unique brand and packaging design for a new flavoured vinegar range that will convince UK consumers to try it!

Join the contest now!

Jury's Prize

  1. 3,500€
  2. 2,000€
  3. 1,000€

Participate before June 11, 2019 23:59 UTC

 

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Febreze Pre-poo Spray

By Pauline Gaudillat on lundi 27 mai 2019 10h14 Call for entries 0

Name a new Febreze product & design its pack for launch in the US!

Within even the happiest of families, or couples, there are people who feel comfortable sharing absolutely everything. And, there are people who like keeping some things, especially undesirable odors, to themselves!

Some Americans talk about smelly poo quite freely, while others have a whole lexicon they use to avoid saying “poo” ... like “Number 2” or “my business.” Can you help Febreze find the right name & pack idea for this launch?

Join now!

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Share your idea before June 10th, 23:59 UTC.

Good Luck!

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Se connecterCréez votre compte